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New Balance is an american brand based near Boston, in the Massachusetts state, that has more than 100 years. The brand New Balance started to make sneakers in the ‘50s and never stopped, always evolving and creating something new. New Balance is the last big american athletic footwear company that still makes sneakers in the United States of America. New Balance gave numbers to its shoes instead of names because it wanted an equal perception of each sneaker, letting the customers decide their favorites.
Big and bulky, the New Balance 827 arrives with a synthetic upper decorated with vibrant pops of color, plus touches of 3M for a reflective finish. On the underside, the shoes boast New Balance's revered ABZORB cushioning.