Started1 was born from an idea by Carlo Tedesco and his teenage children Gaia and Alessandro, after a long trip to California, with the precise intention of making the Millennials Shopping Experience engaging to the point of preferring Off-Line shopping over On-Line.
A place then, where to go even if you do not buy, where you can talk about Sneakers reading a specialized magazine and where you can stay with pleasure even after buying, thus avoiding that bites and escapes that homologates Products and Stores, not giving value to expectation and the desire for uniqueness.
Customization is the other element of attraction that characterizes Started1, as it makes the product unique, makes it mine and is a further example of how emotion (in this case the need to express their individuality) plays a key role in choice of place of purchase.
The goal is to grow more and more in the niche offering aiming at models and releases increasingly exclusive fruit of passion and continuous research.
Started1 aims to improve this space dedicated to young people, carrying out the idea that to convince them we must fascinate them and aim to replicate in other places his idea of welcome.